Algorithmic Pricing and North Carolina’s Housing Crisis

Algorithmic Pricing and North Carolina’s Housing Crisis

By Research Staff | April 27, 2026

Last fall, Attorney General Jeff Jackson reached a $7 million settlement with Greystar, North Carolina’s single largest apartment landlord, forcing the company to stop using RealPage’s algorithmic pricing software to set rents. This followed an earlier settlement last April. Both are very meaningful wins for North Carolina renters for which Attorney General Jackson deserves real…

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