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<\/a><\/h2>\nThis blog is part of a longer series called \u2018Organizing 101: Outrage to Organizing.\u2019<\/em><\/p>\n Social media and activism are intertwined today. It\u2019s important to know how to get your message and mission to the masses, and social media is one of the most efficient ways to do that. Think of social media as an extension of organizing: it\u2019s where stories, actions, and relationships can make a big impact and spread your message and cause on a global scale.<\/p>\n In this blog, we\u2019ll learn how to choose which platforms to use, how to post through an equity lens, and how to craft effective messages.<\/strong><\/p>\n When posting about issues and causes that affect marginalized groups, remember, those closest to the pain should be closest to the power.<\/strong> <\/em>Not everyone wants to be a spokesperson, so while it\u2019s important to amplify voices from impacted communities, make sure they want that attention. Start by doing research and following prominent voices in different spaces. Don\u2019t ask marginalized folks to do all the teaching.<\/p>\n While it may feel like \u2018no one is on Facebook anymore\u2019 it\u2019s still a powerful and large platform that\u2019s best for local connections and groups. Facebook is a great place to share petitions, events, and phone bank invites. It\u2019s easy to include links and you can explain things more in-depth, giving your audience everything they need in one post.<\/p>\n Tips:<\/strong><\/p>\n While X is now a different beast than Twitter was because of Elon Musk, many journalists, activists, and politicians still use it to carve out a space for the progressive movement. It can be great for breaking news, rapid response, and networking across multiple issues.<\/p>\n Tips:<\/strong><\/p>\n Instagram may be one of your most vital platforms for getting your message across because it\u2019s a visual-first medium with more options than TikTok, and pictures and videos allow people to quickly relate and be part of your story. TikTok is a huge platform and can be incredibly helpful for getting your content out there and seen by a lot of people. It\u2019s a video-only platform which may sound intimidating but you can create and edit videos easily in the app. Videos that are authentic and don\u2019t rely on looking professional do really well. Think of this platform as a way to educate audiences with a unique hook within a few seconds.<\/p>\n Tips:<\/strong><\/p>\n Think about some of your favorite social media accounts. They most likely have personality and a point of view. Bring your personality to your profiles. Authenticity and consistency are what get you noticed and invite people to engage with you.<\/p>\n Think about your social media profiles as you getting coffee with a friend. You can bring your humor, vulnerability, and creativity while also discussing important topics and inviting people to get involved.<\/p>\n When writing a social media post or creating a video, think about the end goal before you record or post. What do you want people to do? Do you want them to sign a petition? Call a representative? Show up to a protest or meeting? Always make your ask clear and timely.<\/p>\n If you\u2019re not sure where or how to start when creating social media posts around an issue that\u2019s important to you, try this formula:<\/p>\n Sometimes good stories don\u2019t always gain traction. If you\u2019re having trouble getting eyes on your social media posts, try using photos and videos. If you post something that does particularly well, figure out what worked and repeat it. Was it the length of content? Did you attach a video, graphic, or image? There\u2019s no need to reinvent the wheel.<\/p>\n Remember, equity and amplification matter as much as content. If you\u2019re talking about marginalized groups, do the research and those closest to the pain should be closest to the power.<\/p>\n If there\u2019s a specific social media platform you like the most, use that one! This shouldn\u2019t feel like a chore\u2014choose something that\u2019s fun to do! Social media is organizing and it doesn\u2019t need to be perfect to have an impact. Posting on social media can build relationships, tell stories, and drive action.<\/p>\n Next in the series, we\u2019ll learn about the power of social media when it comes to organizing.<\/em><\/p>\n The post Organizing 101: Your Platform is Power: How to Use Social Media to Amplify Voices<\/a> appeared first on MoveOn: People-Powered Progress<\/a>.<\/p>\r\n<\/a><\/p>\nUsing an Equity Lens on Social Media<\/strong><\/h2>\n
<\/a><\/p>\nPlatform Overviews: Strengths & Best Practices\u00a0<\/strong><\/h2>\n\n
Facebook<\/strong><\/h3>\n
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X (formerly known as Twitter)<\/strong><\/h3>\n
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Instagram<\/strong><\/h3>\n
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\nTips:<\/strong><\/p>\n\n
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TikTok\u00a0<\/strong><\/h3>\n
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Developing Your Voice Online<\/strong><\/h2>\n
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Crafting Effective Social Media Messages<\/strong><\/h2>\n
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Remember: Learning Your Platforms and Use Your Voice<\/strong><\/h2>\n
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front.moveon.org Source link <\/a>\r\nThis blog, part of the ‘Organizing 101: Outrage to Organizing’ series, emphasizes the importance of social media in activism. It offers guidance on selecting platforms, posting through an equity lens, and crafting effective messages. Social media serves as a powerful tool for amplifying marginalized voices and spreading awareness. Key platform overviews include Facebook for local connections, X for breaking news, Instagram for visual storytelling, and TikTok for engaging content. Authenticity is vital in online presence, and clear calls to action enhance engagement. The blog highlights that social media can effectively build relationships, share stories, and drive action.","protected":false},"excerpt":{"rendered":"[ad_1] This blog is part of a longer series called \u2018Organizing 101: Outrage to Organizing.\u2019 Social media and activism are intertwined today. It\u2019s important to know how to get your message and mission to the masses, and social media is one of the most efficient ways to do that. Think of social media as an extension of organizing: it\u2019s where…","protected":false},"author":143,"featured_media":2870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/posts\/2869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/comments?post=2869"}],"version-history":[{"count":0,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/posts\/2869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/media\/2870"}],"wp:attachment":[{"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/media?parent=2869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/categories?post=2869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wokeantifa.org\/topics\/wp-json\/wp\/v2\/tags?post=2869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}